About Athiero
Brand Mission
To provide our customers with sports apparel products that offer a superior fit and style using high quality fabrics constructed for comfort and durability, and to provide top-quality sports accessory products that meet the unique needs of individuals living an active lifestyle.
Our Story
Athiero was born in the mind of co-founder Keith Goodnight from a lifelong involvement in sports and a personal need for apparel and accessories that cater to the lifestyle side of sports and active individuals. As a former college football player at Illinois State University, and a current parent and coach of young athletes, Keith began noticing the everyday habits and fashion sense of the “active lifestyle” individual. He began creating a line of clothing and accessories that are worn for exercise, social gatherings, playing on-field sports, coaching, attending sporting events and for simple comfort doing routine day-to-day activities. Athiero sports apparel and accessory products offer exciting designs and superior comfort that project the spirit of the athletic minded, making Athiero perfect for any active lifestyle.
Executive Team
Kenneth Goodnight, CEO & Chairman
Charlotte, North Carolina
Ken has been a recognized member of the business community for over 30 years and is the co-founder, CEO and Chairman of Athiero, Inc. He also holds positions of CEO and Chairman for Goodnight Enterprises, Inc. (GEI), an incubator that provides direction and resources for entrepreneurial ventures. Ken has a history of developing successful businesses and has held senior executive positions (including President and CEO) with national and regional companies, and has served as an officer and board member for numerous professional organizations.
Keith Goodnight, President & COO
Atlanta, Georgia
Keith has spent more than 14 years managing sales, product and business development efforts for national information and technology companies. In 2009, he assumed responsibility for the early-stage business unit of GEI to diversify its incubation business. Eighteen months later, Athiero, Inc. was born from GEI’s early-stage business division as a trendy new sports apparel and accessory brand targeting consumers with active lifestyles. Keith’s experience in developing new business offerings through innovative product development and marketing strategies led him to assume the role of President and COO – leading Athiero into the marketplace.
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